A chat with Beracah a renowned youthful gospel musician
Speaking with one of the renowned youthful gospel musician in Malawi, Beracah, embracing digital technology such as common Malawian music websites, online platforms (such as Deezer, Spotify, boom play), local radio stations and news papers is one of the key platforms that musicians may use to promote their music career. By just mentioning this, it is very clear that different artists are blessed with a spectrum of opportunities that extend beyond the confines of stage. In the Morden world, with the coming of advanced technologies, there is a broad proffering of good platforms for musical artists to showcase their skills.
In this digital generation having a social media page or platform is pivotal to marketing one’s talent because a broad range of audience gains access to the art and are able to appreciate the work.
Beracah
The “Chifupi Nanu” hitter typically finds opportunities to showcase his talent trough bookings for different events. In his words, he encouraged emerging artists who are looking forward to break into the music industry to explore the opportunities that artists do have, acquire some training and register with COSOMA for them to benefit from their talents.
However, his music career has not been cakes and butter as he faced some challenges with establishing network in terms of getting connected with people who may promote his talent, and finding investors who may sponsor his recordings and video production. He highlighted that it becomes more challenging when you are just merging in the Music industry.
Nevertheless, Beracah stands as a testament to the transformative power of music, inspiring audiences with his extraordinary talent and passion.
